Market the impossible

A pair of ridiculously furry purple shoes. Or a jacket that changes its size at the click of a button in your phone.How about a puppy that, depending on your mood, it will morph from cat to lizard to monkey?

I have no idea if that kind of things would enhance anyone’s life.

However, to create things that will enhance people’s lives in ways the human race have never imagined, you must start to think outrageous, borderline ridiculous new services and products.

And, if you think that sort of items would find no resonance with a great deal of people let me ask you one thing: have you heard of the digital toilet paper, the NFT?