Archives May 2020

Liminality

Oh look at him. A sassy new word.

How are you feeling in this enforced, surreal, never ending liminality?

I bet you, you didn’t even know you were in this liminality, right? Well, now you do. And the best time to cope with this kind of periods is embracing it.

It is a momentary lapse our brains take advantage of to take care of lots of stuff such as sustaining our cognitive processes and refill our storage of focus and motivation.

So instead of suffering through it, just let it pass.

Start a “side job” even if you don’t have a primary one.


What have you done with what you’ve learned?

It has been sometime now. You are interested in a variety of topics. You devour articles, opinions, books, you name it. And you have a million thoughts about all of the topics you have decided to follow.

That is beautiful, you are being transformed. You are growing. And a growing human being is a force of nature waiting to be unleashed.

But the force is never released. You are restraining yourself for some reason. You may feel the urge to create but the inertia of absorbing information is just huge.

All that info. All those thoughts and ideas. They will go and vanish if you don’t set them in motion. If you don’t do something with all those things you’ve learned it will be a shame. A sad moment for all of humanity.

The atom at the end of the rainbow

When there is a highly atomized market, with high switching costs for the costumers, with no clear distinction if it is a commodity or not, and with complacency from those who offer the product or service, then you may enter and design a platform to provide a cheaper, more convenient, product or service with a higher value.

Each industry will define what value proposition would work best. There your powers of analysis and imagination will determine if you have a shot at changing the industry’s rules.

Create purpose

It is so common to hear you should go and find your purpose, so your life will have meaning. Of course a life with meaning will be so much more rich, happy and fulfilling.

It is as easy to understand as 1 + 1.

However, what is not so easy to grasp, and the thing no so many people talk about about this topic is that instead of going out there like a romantic lunatic, there is a more empowering, beautiful and magical choice.

Instead of searching, just fucking CREATE the purpose you need in your life.

Becoming the board

In “the art of possibility”, the authors propose a rather clever way of regaining control of yourself, in the event you experienced something that had wronged you in some way.

They say you ought to define yourself as the board in which the whole game of your life is developing. This way you include in it, any possibility and outcome within your control.

Let’s take it to a consulting exchange where one your clients has repeatedly ignored your advice.

Then you graciously proceed, ever so serious, to the blaming spree. You rethink and rethink the situation in your mind. You look for weaknesses in the project, the deliverables and the team. Of course it is flawless. Then you turn to analyze the client and find a few pieces of the puzzle: they are immersed in the day to day; they lack strategic mind; they just don’t get it, etc.

How unfortunate to have this kind of clients. You feel angry, frustrated and, maybe even desperate.

The perception of dependency kicks hard and you decide they are to blame because they should know better, they should listen to yu, they should understand, they should, they should…they should. And then you have stripped yourself of any power or control on the situation. Everything is up to them.

but then you remember this exercise and ask yourself the question: What framework have I allowed to arise in which they are not excited about my solution, they are not swayed, they are not inspired?

And then it’s super easy to recognize the flaws in your solution, or method, o customer experience, or perspective or whatever, and it becomes obvious you should go apologize to your client for not being able to transmit all the magic, passion and results your solution would bring if only you would have been capable of communicating it.

I see only one peril here: being too hard on yourself and going to a place where you won’t believe in yourself anymore. Please, please don’t go there.

Of course there is this really well known practice of self forgiveness where you write your own mistakes in a piece of paper and then burn it. You might want to do it, but then you must go inwards again.

How deep would you dive?

Assume for a moment you have found your true passion, your dream.

That, in itself, is a one in a million achievement, however, you are sure of it like the sun rises every morning.

What are the odds of succeeding at it? Chances are your dream won’t make it. 1 out of 10 companies survive its first 5 years. So, with that in mind, what would you do to pursue that superb goal of yours?

To be able to come up with a decent plan you would have to analyze what is the best way to tackle this challenge.

And by analyzing I mean you should become obsessed with the problem your solving.

You will become your target audience and learn their likes, dislikes and dreams.

You will think nothing else but how to do it better and better and better. After all, it is your dream we are talking about, right?

You must dive into it deeper than ever you’ve gone before. It only makes sense. You must, or else, your dream doesn’t really matter that much, does it?

Missing the point

“All you need in a contractual relationship is promises and consideration,” Zavareei told MarketWatch in an article about the increasing number of class actions lawsuits from students to their colleges.

Due to covid-19 schools have been ordered to close premises but also to keep “schooling” at a distance.

If they think that just by sticking to the argument that “we only provide education” will get them off the hook, then they are missing the point completely.

First just take a look at some of their sites and advertising. You will find there promises of certain performance once you’ve finished school in the sense of getting a job or funding startups, things we all now, they won’t deliver on their promise.

And for basic schooling, primary, secondary and high schools, if they think their only responsibility is to transfer hard knowledge, then they are blind to the fact that families (parents and students) are solving with schools so much more issues than just learning 1+1.

Zoom classes won’t do the trick. Families will migrate to better solutions. In what shape will these new solutions come?

Do absolutely nothing

Lifehacks, tools, gurus and stuff.

Of course they do help when you are open to them.

But if you are really open to anything and everything, just meditate on the goal of achieving nothing g by pursuing nothing while doing nothing.

Just try to go through this piece of valuable advice.

We are supposed to create songs and long plays

Just as a single bar in a song may be sublime, but played without the rest of the song loses its meaning and context. So we, are supposed to create whole songs out of our daily projects.

It means we should focus the construction and performance of a long line. We should aim to feel the whole song. We have to delay the temptation of only pursuing the low hanging fruit and, instead, exercise the patience of a long run symphony of our lives.

Great accomplishments require consistency and grit.