Crazy ideas
Imagine you are reading this post a year ago. Now here’s a crazy idea: Everyone will be wearing masks around the world. How about another one: people at home for months and months.
I someone approached you and tell you it would happen all this, would have you believed the amounts of change we have gone through the last months? No one could ever foresee it, you say? Well the change is here to stay. And we must learn or die.
How about your company’s response to the disruption? Did you manage a pivot? Did you started doing things you didn’t even wanted or imagined?
Chances are, small companies will run out of money. And big companies will be very slow to change, loosing markets to abrupt changes in consumers behaviors. Unless inside your company you have a department of crazy new ideas, it will not survive.
What would this department look like? Somehow the skunk words? A little like the moonshots at google? It is no longer a luxury of the giants, it is a must in today’s world. You cannot afford not to.