Archives June 2020

You purchase it.

As easy as that. At least in this day and age. You can be part of anything just by getting some merchandise with the desired lifestyle brand.

In the past, the identity was deeply intertwined with what you did and where had you born. If you born in a locksmith’s house, chances were, you would end up acting, speaking and even dressing as one. Because you became one.

Even further back, the tribe would set the position you would take within it to ensure the survival and the prosperity of the community.

Now you can choose your occupation, fortunately. And in that choosing, your context, your belief system and your hopes and dreams will drive you to the road of desire. You will desire those things that give you evidence that you are part of a certain group and you will try to adopt the culture of said group.

So, again, we buy stuff that help us create and reinforce the narrative of ourselves that we want to portray to the world, including ourselves.

Do you want to know how you can always win in anything you venture? If you love what you do, even if you fail, there is no loosing.

Love should be your driver, your measure and your guide.

So make sure you find, create or procure yourself that thing you care deeply about.

In the words of Tom Bilyeu: “Fullfilment is •Work your ass of to be real good at something that you care deeply about that allows you to serve not only yourself but other people. “

Techne is a term in philosophy which resembles epistēmē in the implication of knowledge of principles, although techne differs in that its intent is making or doing as opposed to disinterested understanding. According to Wikipedia.

So you see, we should stress 2 parts of techne. First, it is all about knowing deeply some skill, so deep that you become outstanding, so you become unique. Your uniqueness needed to help push the human race as no one could but you. Then it stresses the doing, not only the knowing just for the sake of knowing, but to apply the knowledge into building or creating something.

But for that you need a special kind of drive. This kind of fulfillmet is not for the faint hearted.

In order to have a truly diversified income, you should have at least 4 different sources of it. The best way to maintain those 4 is to place them in different industries so they may be countercyclical in their revenues.

So let’s do the math…

90% of the businesses die before 5 years. So, if you want 1 successful business according to the numbers you will have to try at least 10 times, fail 9 and voilá, you have your 1st successful business.

Then, let’s assume you have more resources and knowledge. This helps you a little and the odds at failing diminish to 80%. Then you would have to try another 9 times in order to succeed in your second business.

The next round comes with a 70% and the 4th with a 60% success rate.

Now you would have tried 9+8+7+6=30 times.

Now let’s have a look at our reality. Do you have financial freedom? Are your monetary reserves increasing or decreasing? How many times have you tried so far? Did you think that you found that winner idea and you tried only that one time, it didn’t work, you felt sorry for yourself and started cursing the world for the misfortune?

I guess it’s time to start really putting into the game all that it takes, which incidentally, odds are, will be everything you’ve got.

I leave this jewel here.

Those beautiful freaks were so influential in my life. They are, in my eyes, the quintessence of creativity.

Enjoy.

All of us do. All of us wonder about what’s next. And we dream and day dream about it constantly.

And sometimes it is enough to drive us to pursue that dream and effect changes.

We inflict upon ourselves the pain of being in the present and we decide it is not how we want to be and live.

More often than not it is just not enough.

There we find ourselves in the daily desperation of the hopeless, powerless life of not being capable of transforming our reality.

So how would you find the painspot required to drive you, to thrust you into your new next?

We buy things that help us develop the story about ourselves.

They are statements both for others and ourselves. Statements on where and who we are. Where we want to be or who we want to become. And also, where we come from.

So as long as your product helps somebody reinforce their own story you have a market.

Be insightful in searching those stories that lead to amazing beautiful niches.

Sometimes the things that call my attention are devoid of any practical use whatsoever.

It has happened that I catch myself reading and studying useless stuff like the dozens of theories behind world economic regimes. That is something that, even of it is ever so interesting, have little control over. So it is not useless to other people, but, for me, in my present context it is useless.

Then I force myself to abandon that thread and refocus on what will have more impact in my life. I force myself to become useful to my purpose and goals.