Marry the right person

In media, when you are trying to reach a new audience, you have to create a campaign. And the more people you reach the more money you will spend. This makes sense right? More people, more money.

But are you sure it is the right kind of people? Why should you pay premium to reach everyone? If something, you should pay less. It is a waste of time and money.

Now, reaching for SOMEONE, that is valuable. That someone should be THE ONE.

Please, take your time defining that someone. It is like choosing a spouse. It is one of the most important decisions you will take in your life.

On serving a target with your business…who do you want to marry?