Useless NPS

We all want to be liked. People will answer your polls and surveys accordingly.

“Of course I would recommend your brand.” That is my default answer when someone ask me if I would recommend something to a colleague or friend…

We all just want to be polite and be liked. That is why our answer will be, most of the time, what we think they want to hear. And to think brands keep asking that.

That is just silly.

If you want to know if someone would promote your business for free just ask them to.

That is all you need them to do, and that is all it takes to know if you are indeed of any value to them.