Be your target

It is so much easier to know your target if you are inside of it. If you are one of them.

Funny to think that I have always consider myself as an outsider. Maybe that’s why it have found extra challenging to for me to build an audience.

Then again I have always thought I could and can understand anybody through a deep research and empathy. If I perform those tasks for some brand or project I excel at it.

It is so much easier to analyze and categorize someone or something else than oneself, but the moment you practice introspection and figure out some basic insights in yourself, then you will be able to define your target.

And only then you will find lots of super valuable opportunities to satisfy unmet needs in your peers. After all it will be your tribe, your clan you are taking care of.