Identity and actions

Your identity emerges out of the habits you have. What you do eventually becomes who you are.

So, if you have always dreamed about becoming a chef, you should start cracking eggs and cutting some onions, even if it makes you cry.

Eventually, if you are consistent and start doing things chefs do, all your own narrative will include a whole section of you being a chef. Then you become one.

Same applies for companies.

If you think in order to survive your company should be evolving into something new, the you better start doing that something new or it won’t happen.

You should start developing new products or services, even if it’s not in your industry. Or you should start acting some traits into your culture, so you can become THAT kind of company.

To incumb into a new business, the best way to become that new company, is by acting.