Digging for gold

When a new business or project finds its way to your desk, you should see it as a brand new topic in its entirety.

After the obvious research in some sites, articles and books (if you are thorough), there is now a mandatory need to keep digging.

You might think you are done with all the research and conceptualization. Now imagine how many millions of people are out there who, just like you, are trying to implement a new idea, at the same time.

If you can imagine a bunch of people pursuing the same niche, then you know what you have to do: The gold is not in shallow ground. Keep digging my friend.