Serendipity

In business, luck makes everything easier.

By definition, it is out of your control.

But we can frame it as something that is actually helpful, since diminishes the number of things we can actually control. It helps us focus on what we have agency and leave alone those things we don’t.

We must accept the full responsibility on those things we can act upon and excel at them. Hustle like crazy to shine on our craft and our niche. Then we will get noticed.

That will increase the chances of an interaction with people that actually care about our offer. The bigger the number of opportunities we create, the bigger the odds at success.

Then luck will make it’s big entrance. Serendipity will smile at us.