No new ideas

Just like some musicians affirm when they say there’s no new music and everything is a mashup of previous compositions, in business, we could say the same.

Who has come up with really innovative, breakthrough ideas that nobody ever even imagines and that they resemble to nothing previously seen? It is hard to think about one, right, let alone 20.

Now imagine every entrepreneur would need a new idea in order to succeed. There would be not one new business from now on.

So if new business can’t depend only on new ideas to be succesfull then what may drive success?

Success depends on the combinación of ideas, execution and passion.

The thing is, in order to be able to come up with the right combination of ideas, there should be one or more of the next elements:

• Deep knowledge of more than one craft. Deep knowledge in only one craft may bring new ideas, but chances are, they will be marginal and incremental. Hardly a breakthrough.

• Insights into the needs and wants of a particular set of people to be able to create something of value to somebody.

• Creativity, and the muse must find you working so grinding is a must.

• Prototyping skills to be able to iterate on the idea since almost no one can come up with the idea fully developed and perfect right out of their minds. Well Tesla did it but let’s assume we are not him.

And then execution and passion will close the claw.