More tequila, Elon!

Tesla is allowed to sell tequila. You know you would buy if it wasn’t sold out.

And he can do crazy shit too. He can sell flamethrowers. Sold out too.

And if SpaceX came out with fashion products, I would be the first in line to get an astronaut jacket.

Just as Seth Godin can sell seminars and like BMW can sell headphones, once you build a community strong enough around a brand, you are allowed to offer almost anything.

As long as it doesn’t goes against your core values and brand promise, your brand evangelists will make sure your new offer is a new need.