What matters

it’s where I devote my time and effort.

In the last few days, there is an abundance of attention. That gold at the end of the marketing-and-advertising-efforts rainbow has been multiplied.

For most people, time has expanded. They have less things to do and more minutes, even hours, to spare. They indulge. And that is a huge opportunity for those looking to get more attention to say something.

People with time will indulge in 2 ways:

1. They will get even more of the thing that they already like: More facebook, more netflix, etcetera. So if you had a small window to say your stuff, now the door is wide open, so you can go deeper on your story.
2. They will be more indulgent to try new stuff. So you may have the opportunity to get to more people, that people that thought your brand, product or service was not for them and now they will have a huge surprise because you might be just that thing they weren’t looking for. This is a time for changes, for everybody, so you could help set their new normal.

In any case, you will have to provide what really matters. That easy and that hard. They may be indulgent now but this will also come to an end. And when that happens, the window of attention will narrow again. We all will be more selective of what we give our time and effort, and we will choose only those things worthy of them.