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There is this routine we all follow everyday: We wake up, we get out of bed, and we get ready for whatever we “must” do…How do you feel then? Numb? Discouraged? Excited? What does it even mean?

We all, as humans, have the power to frame any experience in our lives into whatever serves us better. All of us infuse our days with meaning whether we are aware of it or not.

Our brain has evolved to give meaning to events so it can make sense of what to do next, and this meaning could be something that drives us forward. But often times it will be something that freeze us or makes us want to to run.

The real power within our reach is to make it intentionally, re-framing our context and our entire lives to align it to our goals. Leverage our efforts and achieving faster and bigger results.

Also, the more meaning we put into our work, the more fulfillment we will feel in our lives.

A pair of ridiculously furry purple shoes. Or a jacket that changes its size at the click of a button in your phone.How about a puppy that, depending on your mood, it will morph from cat to lizard to monkey?

I have no idea if that kind of things would enhance anyone’s life.

However, to create things that will enhance people’s lives in ways the human race have never imagined, you must start to think outrageous, borderline ridiculous new services and products.

And, if you think that sort of items would find no resonance with a great deal of people let me ask you one thing: have you heard of the digital toilet paper, the NFT?

Problems, usually, are not like an appendectomy where you will have to deal with it only once in your life.

Once you have learned how to ride a bike, chances are, you will remember all your life how to do it. You can check that one up from your to do list. That is beautiful, but most problems are not like that.

Those one time problems are uncommon in life, most problems are issues we will have to deal over and over again. And often, the meta problem is that we won’t accept the fact that they are here to stay.

So instead of giving them a transactional priority we turn them into cronic.

Understanding and acceptance of the recurrence of the problem at hand will help us deal with it accordingly. Setting up systems and processes to deal with them.

And maybe then you can check off the list that one too .

“Beyond your personality.

Beyond your personal history,

there’s a deeper essence of who you are.”

-Eckhart Tolle

And that my friends is how you dissolve the ego. In case you needed to do it, of course.

The moment you become aware of anything, then it is game on.

Before that, it is a completely unbalanced match. Like a heavy weight fighting a blind guy in the street (unless it is blind fury, of course).

Being aware gives you back some of the leverage. Then there is the responsibility to understand the rules of the game and master it.

If we don’t have the drive to master the game, even after we are aware we are in it, then we are conceding defeat.

In business, luck makes everything easier.

By definition, it is out of your control.

But we can frame it as something that is actually helpful, since diminishes the number of things we can actually control. It helps us focus on what we have agency and leave alone those things we don’t.

We must accept the full responsibility on those things we can act upon and excel at them. Hustle like crazy to shine on our craft and our niche. Then we will get noticed.

That will increase the chances of an interaction with people that actually care about our offer. The bigger the number of opportunities we create, the bigger the odds at success.

Then luck will make it’s big entrance. Serendipity will smile at us.

A few days back, while I was driving back from school my 4 year old son, he asked me if I could tell one his teachers to give him a game he saw in school.

I told him the best way to describe to her the game was to send her some pics of the game. Then , forgetting how old is he, told him to send her himself the pics.

“Sure dad”, he said. And his fingers started dancing over the screen. Suddenly I recalled that I haven’t seen him performing that task. “Do you know how to do it?” I asked. “No, but I will try to find out how.” He responded.

And he said it and acted upon his cliam just like that, no emotional charge, no fear, no expectation of failure or embarrassment for not knowing. He just jumped onto something completely new for him.

How refreshing to witness that human drive, free of preconceptions, free of adulthood and unnecessary complexity.

Then I looked myself in the mirror and I thought: how long would have been the last time I acted the same? At least not for a while. Then I shook my head and smiled.

“I have tried to stop smoking / losing weight / change careers / be less of an a*hole”…and fill in the blank.

What have been the results? Any luck on changing? Did the stars aligned?

I am sure some people think Tony Robbins is a savior, and others think he’s a fake guru, but if I find a concept or idea that may be useful I’ll take it.

He said: “A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided.”

So, by those standards, if the consequence on your behavior is that you are still doing the same thing you had “decided” not to do, then you still have some inner workings to do in order to really, truly decide.

Run the numbers, please.

Run them as soon as possible, and as deep as you can.

When the projections are performing like an equilibrist between profits and loss, it’s safe to assume shit will happen. So you better fix the business model or you call it off.

On the other hand, great numbers can mean one of two things: you have some huge potential (and should proceed with caution so you don’t blow it) or you are fooling yourself with wrong assumptions.

Happy numbers must be put under scrutiny over and over and over.

And of course, revisit them as soon as you have new pieces of information that may modify your previous assumptions and projections.

Sometimes life comes and runs over you like a juggernaut.

In those moments, people find themselves in the necessity to start over. Sometimes the new life won’t ressemble anything to what it used to be.

Some will crumble. And some will fight hard, reinventing themselves.

The good news is you don’t have to start from scratch. That would be stupid. Now you know things about your previous craft, the world, and even things about yourself.

So, even if you must start in a totally different field, you would have the benefit of knowing more than before.